We've got a few simple beliefs we live by here at Core Public Safety, but at the top of the list is treating you how we want to be treated. One of the ways we go about doing that is listing the majority of the products on our website at MAP (minimum advertised pricing). If you're not familiar with MAP, it's the lowest price we are allowed to advertise for a product and it is set by the manufacturer. Sometimes MAP and MSRP (Manufactures Suggest Retail Price) are the same, often they are not.
We believe in selling at MAP for a few reasons. First, it keeps us competitive with many other dealers who also follow MAP pricing. Secondly, we personally hate buying something online and thinking we got a deal only to find out later that we could have gotten it cheaper elsewhere. If we hate having us done to us, why would we do it to you? I knew that there were a lot of other retailers out there who follow MAP and others who don't for various reasons so I got curious and started doing some searching to see what other retailers were charging for a specific product.
I chose the Axixtech G6 Mini Light bar, part number G6RQC4 which has a map price of $223.20. The good news for you is that many retailers follow MAP like we do. The bad is some charge much more (which is completely in their rights). I found the G6 for $239 at one retailer, just slightly above MAP but not too expensive. At another retailer it was $279.95 which is expensive but still below the MSRP price of $289. However, I found one retailer charging $319 for the G6. That's $95.80 over MAP and $30 over MSRP. It pays to do your homework before buying.
What I found that surprised me more than anything was a small little blurb of text I saw on a competitors website while comparison shopping. You'll notice at the bottom of customizable Axixtech product pages we include a small paragraph about custom orders. One vendor (who shall remain nameless, but they are a pretty big company) must have copied the manufacturer's standard product info directly from our page because they also included our custom order paragraph word for word. I'm not sure to be angry or flattered that one of the big guys gets their information from us.
In closing, I guess there is a moral to this story. If we offer the cheapest prices allowed and other retailers trust our website to get their product information, why would you shop anywhere else?
Stay safe everyone and have a great weekend!
